COPYWRITING & EDITING Getting The Words Right
Case histories. Corporate and professionals bios. Emails. Social Media. There are any number of ways you may need to communicate with your customers, prospects, employees or the media beyond blogging and press releases. Whether you need content from scratch or are just looking for an edit or critique of existing material, that’s cool. I have a red pen…and I’m not afraid to use it.
Case histories are a great tool for getting media placement because, when done correctly, they tell a story that goes beyond simply announcing a new product or service is available. I can write success stories that show your product or service in action, proving it delivers what you’ve promised.
While case histories are often created in a effort to gain media mentions, they can also be used in numerous marketing applications:
- Blog posts, sales tools and flyers can be created to demonstrate successful promotions and ROI.
- Several case histories from the same industry can be turned into a white paper.
- Over time, a portfolio of case histories can be created for use as a business generation tool.
Corporate & Professional Bios
Do you have a professional bio? Does your company? If you don’t, your not alone. Many individuals and businesses don’t have a formal description of who they are and what they do. But this is one of the most valuable pieces of content that must be in place when introducing yourself to the media.
Your individual, professional bio is important to establish your credibility. Use it on your LinkedIn and other social media profiles, on your blog as well as the personnel section of your company’s website, as an introduction when speaking to groups, etc.
The corporate bio is a comprehensive yet compact description that includes the company name, location, years in business, product line, awards and contact info—all written from a strategic point of view. From a media standpoint, it’s most often used as a boilerplate for press releases. But the corporate bio should be consistent across all platforms—your website, social media profiles, marketing materials, sales presentations, RFPs, etc.
With 1.38 billion emails sent globally on average every month, email remains a critical component in your content marketing efforts. In fact, 72% people prefer to receive promotional content through email, and 57% of email subscribers spend 10-60 minutes browsing marketing emails during the week.
And it works. When it comes to purchases made as a result of receiving a marketing message, email has an ROI of 3800% and the highest conversion rate (66%), when compared to social, direct mail and more.
Whether you are creating an individual campaign or want ongoing communication, I can work with you to develop a strategy and the messaging to be delivered directly to your audience.
Everything you put on social media impacts your personal brand. How do you want to be known?
Having a presence on social media isn’t an option; it’s a necessity. But having the right presence is key. Finding the right mix of consistent content—your own articles, influencer posts, promotional messages, conversations—is part art, part science.
I can work with you to develop a social strategy and create a publishing schedule to not only reach your audience but also provide the social proof you need to effectively brand your business.
Behind every great writer is a good editor.
Whether you’re a solopreneur who just needs another set of eyes to look over your work or you have a team of contributors with different styles and voices that needs a foundation of consistency throughout their messages, I can help.
No only do I provide basic proofreading for typos, grammar and sentence structure, I also consider overall message delivery and consistency of message so that you communicate clearly and consistently across all channels.
Critique & Consultation
Have you been trying to work with the media but not getting the placements you desire? Are you curious how your media efforts can be improved? I can critique your current materials, give recommendations for improvement and work one-on-one with your staff to train them on how to approach the media moving forward.