Promotional products are marketing powerhouses, but not all branded merchandise is created equal. For nonprofits, it’s critical that the products used to market and brand organizations are manufactured safely and responsibly.
Any kind of mishap would be extremely damaging to nonprofits and organizations with missions to improve the quality of life for a group of constituents or right the wrongs of injustice. Promoting these kinds of causes with irresponsibly sourced branded merchandise that could potentially cause physical harm, induce sickness or violate human rights goes against the very reasons these organizations exist.
How do you mitigate potential danger and protect your nonprofit’s brand? Understand the problems and be prepared.
In my article “5 Pillars Of Nonprofit Brand Safety” for Nonprofit PRO Magazine, I talk about the five pillars of brand safety—social responsibility, product safety, product quality, environmental stewardship and supply chain security—so that you can continue putting promotional products to work without putting your brand at risk.
It’s a must read. Check it out here.