CASTELLI USA HIRES SALES FORCE

With a dedicated rep in Puerto Rico and 13 additional reps across the continental U.S., the company is prepared for the upcoming planner sales season.

RENO, NEVADA (September 3, 2009) – Castelli USA Inc. has hired San Juan, Puerto Rico-based multi-line rep Marta Mendez-Joy to represent the company in Puerto Rico.

“Having a local Castelli multi-line rep is essential for supporting our distributor customers in Puerto Rico,” said Missy Kilpatrick, CAS, Castelli USA executive vice president. “Marta can react quickly in assisting distributors with anything they might need, from product samples and case histories to price quotes and inventory availability.”

Additionally since ending its five-year partnership with the MeadWestvaco Corporation (MWV) in May, Castelli USA has hired 13 multi-line reps for sales and service in the continental U.S. This sales force includes:

Northwest
Christian Brown of Renton, Washington-based CB Marketing

Northern California
Laura Brewer of Alameda, California-based PromoRep

Southern California
Todd Turquand of Torrance California-based Top Shelf Marketing

Four Corners (AZ, CO, UT, WY)
Pam Martin of Morrison, Colorado-based Martins Represent

Midwest
John Bugele, Richard Schmidt and Cory Schroepfer of Washington, Missouri-based Bridge Marketing Services – Midwest

Texas
Brian Ketterlin of Amarillo, Texas-based Bridge Marketing Southwest

Northeast
Jean Carboni, John Ragozzine and Mike Valentini of Lancaster, Pennsylvania-based Valentini Promotions

Southeast
Doug Terry and Ken Terry of Gainesville, Georgia-based TerryTorry Marketing LLC 

“Since the partnership ended with MWV earlier this summer, the reception we have received from customers has been overwhelmingly positive,” said Kilpatrick. “They are so happy to have us return to the market as the sole supplier of all stock and custom Castelli brand name journals and planners. The transition has been seamless, production is running smooth and inventory is in place. And with our multi-line reps, we are fully staffed and ready for the upcoming planner selling season.” 

About Castelli USA, Inc.:

For more than 10 years, Castelli USA, Inc. has been manufacturing sophisticated and stylish appointment books, planners, journals, notebooks, padfolios and related accessories for the North American promotional products and retail marketplaces. Its 40,000 square-foot Reno, Nevada-based facility houses sales and sales service, warehousing, distribution, customization and fulfillment.

Castelli USA, Inc. is a privately held corporation and division of Bergamo, Italy-based Lediberg, S.p.a., which was founded in 1965 by Lindo and Maurizio Castelli. Today, the Lediberg Group’s subsidiaries produce more than 100 million diaries per year worldwide.

For more information, visit http://www.castelliusa.com.

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Media Contact:
Lisa Horn, CAS
214-674-8400
lisa_k_horn@hotmail.com

Company Contact:
Missy Kilpatrick, CAS
888-388-9022
mkilpatrick@castelliusa.com