CORVEST CELEBRATES GRAND OPENING AND RIBBON CUTTING
All three subsidiaries—Adva-Lite, It’s All Greek To Me and Toppers—are now under one roof.
LARGO, FLORIDA (July 10, 2008) – Corvest, a top-20 promotional products supplier and parent company of Adva-Lite, It’s All Greek To Me and Toppers, commemorated the official completion of its multi-tiered expansion to bring its three lines together with a grand opening celebration at its state-of-the-art facility located 8285 Bryan Dairy Road. More than 100 distributors attended the June 20 event, including some from as far away as Wisconsin and California.
Samuel F. Rossa, Corvest president and CEO, kicked off the ceremony by introducing the company’s leadership team, welcoming guests and speaking about the company’s capabilities in its new home.
“Our new facility has allowed us to offer our customers a number of new features,” Rossa said. “Because of its massive size—300,000 square-feet—we have more room for additional machinery and inventory. We’re also able to employ more team members, allowing us to reduce production times and increase customer satisfaction. As we continue to settle into our new environment, our customers will see even more improvements and we’ll move closer to being the number-one supplier in the industry.”
PPAI Chairman of the Board Stan Breckenridge, MAS, was also onsite for the ribbon cutting. “Congratulations to the Corvest Group as you have stepped it up. In these economic times, your stepping up appears even larger and more rewarding than ever,” he said during the ceremony. “Many companies are scaling back or maintaining a status quo. But the company that steps up during these times will prosper and do better than the competitors who have flattened or reduced efforts. I wish for you to prosper and grow and grow. Your commitment to the industry will make you look great.”
After Rossa officially cut the ribbon, attendees were invited on educational tours of the Corvest facility. The first stop included a hands-on demonstration of best-selling and most unique custom items plus case history presentations from industry sales veterans. Then attendees visited the marketing, product development and IT areas where they learned how the three Corvest brands are working together to make it easier to sell the complete portfolio of products.
Next, the tour followed a typical order through its life cycle at the plant. Experts from each department—customer service, credit, art, production control, decoration, warehouse and shipping—were on hand to answer questions along the way. The tour wrapped up with a showcase of the domestic manufacturing capabilities available.
“What a great facility,” said Wayne Greenberg, MAS, president of Tampa, Florida-based distributor JB of Florida, after the tour. “I’m glad Corvest brought Toppers and It’s All Greek To Me to our Florida community, as JB of Florida has valued Adva-Lite as a partner since we opened our doors in 1985. In fact, our first order was for the 424 key ring light, which was selected by the radio station where I previously worked to be used at a Lynyrd Skynyrd concert during Free Bird as an alternative to lighters. Not only did the Adva-Lite folks walk me through that order, but they also taught me the value of repeat orders—as that one did several times. Always a quality product!”
Rex Shoemake, senior sales partner for Pleasanton, California-based distributor MadeToOrder, agrees. The facility was even nicer than I imagined and, even better yet, the staff was so professional,” he says. “Having all three lines now in one central location should help secure our need for timely information and order response time on all Corvest products. The trip was very much a success and the long haul to get to Corvest really was worth it!”
Attendees were also treated to an American Classics-themed BBQ lunch featuring grilled hamburgers and hot dogs, barbecue chicken, baked beans, potato salad, cole slaw and ice cream for dessert. John Frinzi, a Lakeland-Florida based singer-songwriter, provided entertainment with his mix of country, rock and roots that has an eclectic, down-home feel.
Owned by one of the world’s leading private investment firms, multi-million dollar promotional products supplier Corvest SPV, LLC, owns and operates three highly successful business units—Adva-Lite (UPIC: ADVALITE; ASI: 32145), It’s All Greek To Me (UPIC: GREEK; ASI: 62960) and Toppers (UPIC: TOPPERS; ASI: 91530)—in Largo, Florida. Each unit has been in operation for nearly 50 years, and the company as a whole employs more than 300 talented associates in its brand new, state-of-the-art, 300,000 square-foot facility. Corvest is a Counselor Top 40 Supplier, holding the No. 18 position. Adva-Lite won the 2008 Counselor Distributor Choice Award for Supplier of the Year: Flashlights, while It’s All Greek To Me received the award for Supplier of the Year: Toys. For more information, visit www.corvest.com, www.advalite.com, www.iagtm.com or www.toppersllc.com.
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