COUNTERPOINT HITS RECORD SALES IN 2010
A 31-percent increase in sales over 2009 propelled the company to a record year, beating previous pre-recession peak set in 2007.
LAS VEGAS, NEVADA (March 17, 2011) – As its 10th anniversary approaches in June, CounterPoint has achieved the brand’s highest sales to date. A 31-percent increase in sales over 2009 propelled the company to a record year for 2010, beating the previous pre-recession peak set in 2007.
“While some increase can be attributed to the underlying economic recovery, we feel that the primary boost in sales is due to the education in our industry that counter mats are a cost effective advertising medium. As a result, they are being used more and more in promotional campaigns of all shapes and sizes,” said Will Beresid, CounterPoint sales manager. “CounterPoint showed strong sales through the recession, and while it’s not a surprise that we’ve experienced growth, the size of the growth has exceeded our expectations.”
Launched in May 2001, CounterPoint is an American manufacturer of point-of-purchase counter mats, which are produced using a unique manufacturing process that utilizes high quality polymers, plastics and base materials not normally available from local printers and generic POP suppliers.
CounterPoint has been honored nine times, including receiving the ASI Spirit Award for the Top 10 Fastest Growing Suppliers in 2005 and being named by Counselor as a Best Places To Work in 2008. Additionally, it has received three PPAI Supplier achievement awards, most recently the Silver Award for Specialized Process Not Categorized in 2011.
CounterPoint, along with its sister companies DIGISPEC, Visstun, and AwesomeEye, is part of the family of companies founded by Ed Hamilton. While each division operates independently, all four are headquartered in Las Vegas, Nevada.
For more information, visit www.doyoupop.com.
Lisa Horn, CAS