EME HIRES LAUREN FOX
The 16-year industry veteran is the company’s new vice president.
FAIR LAWN, NEW JERSEY (March 2, 2012) – EME has hired Lauren Fox as vice president, a position that begins on April 1. In this new role, she manages the planning, developing and executing of all existing and future EME Promotional Products Events.
Her responsibilities include the sales and marketing for the company and events in order to demonstrate the effectiveness and success of an EME meeting. Additionally, she manages supplier/distributor relations to help them prepare prior to each event to maximize their experience and handles all post-show follow up and feedback for continual growth to meet the evolving demands from both suppliers and distributors.
“Due to the tremendous success of the current EME events and the growing demand for expansion, I needed to expand my team and Lauren is the ideal person for the job,” said Eric Taras, CEO/president. “Because of her diverse experience working as an industry supplier, distributor and service provider, she brings unique insight to prospective and current exhibitors and attendees that will be invaluable as we move forward.”
For the past seven years, Fox has been the sales and marketing manager for Valdosta, Georgia-based Fresh Beginnings, Inc. Previously, she spent two years as owner of Big Ideas, LLC, a promotional products distributorship. She got her start in the industry as PPAI’s sales manager for PPB magazine as well as a SAAGNY sales representative, concurrently working both positions for seven years.
Fox commented, “As an exhibitor at six previous EME events, I’ve been able to experience everything EME has to offer, which will be extremely beneficial for both suppliers and distributors as I work with them to grow their businesses. This unique format, when executed properly, is not only an extremely cost-effective vehicle, but it is immensely successful in relationship building, the cornerstone of this industry. Attending these events as a supplier not only increased my immediate sales, but it also created opportunities far reaching from the individuals that were met. I look forward to helping others reach this same level of success that I experienced.”
Fox, a graduate of State University of New York At Albany, received a Bachelor of Arts in English. Contact her at email@example.com or 229-219-7198.
Fair Lawn, New Jersey-based Exclusive Meeting Events (EME) was founded by Eric Taras, who set out to create first-class, innovative tradeshow events that produce measurable results for everyone who attends. Now in its fifth year, The EME Promotional Products Event has proven to be the most elite, effective and personal trade event the industry has to offer.
Often copied, The EME Event is the originator of the invitation-only, one-on-one formatted meetings that brings top distributors and suppliers from across the nation together at great locations and venues throughout the country. This intimate, productive, relationship-building event delivers proven ROI for both supplier and distributors alike.
For more information, visit www.ememeetings.com.
Lisa Horn, CAS