BRAND VISIBILITY THROUGH
THE LOVE OF WORDS
Blogging. Copywriting. Press Releases. Media Relations.
With side of promo products + touch of flair.
See Brand Visibility Differently
Instead of crafting messages that you want to say, flip it around and create messages that your customers want to hear.
Instead of thinking like a marketer, think like a journalist.
It’s a subtle difference but absolutely essential if you want your content to connect with the audience. And I can help.



Who Is The Publicity Gal?
Hi! I’m Lisa Horn, a.k.a. The Publicity Gal, and I create brand visibility through the love of words. Whether blogging, copywriting, press releases or media relations, I do it with a side of promo products + touch of flair.
I take my marketing education and time spent as a promotional products distributor and combine it with my passion for writing and experience of nearly 10 years on the staff of an international trade association magazine. The result is a one-of-a-kind, journalistic approach to content creation that brings out the authentic story.

Major Project
Ponoko Blog
In the past, much of my work was focused on press releases and media relations for suppliers, distributors and business service providers in the promotional products industry, But today, I spend most of my time writing, distributing and managing content for Ponoko, a manufacturer of custom laser cut products with offices in San Francisco and New Zealand.
I write customer profiles and new product introductions as well as in-depth features. Topics range from how to reinvent your swag strategy to comprehensive guides for making the most popular laser cut products and the best ways to save money while doing it. The goal is to give designers, brands and agencies, and DIY makers the tools to create the most amazing custom laser cut products of their own.