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rock n roll fantasy
July 25 2019

Making Connections: The More You Know, The More You Care

Lisa Horn Content Development Branding, Content Marketing, Storytelling

What do you care about? Beyond your friends and family, of course. What do you love to do? If you had a whole day to yourself—with no work or family responsibilities or budget restrictions—how would you spend it? Maybe you’re a sports fan and would spend the day tailgating then watch your favorite team play. […]

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ppb-energy-market-publicity-opportunity
August 22 2019

Publicity Opportunity: PPB November 2019

Lisa Horn Publicity Opportunities PPB Magazine

Promotional Products Professionals: Here’s your chance to get some visibility in PPB magazine’s November 2019 issue: Apparel That Works Up A Sweat In November, PPB focuses on activewear apparel with the latest looks in leggings, crop tops, shorts, shirts and jackets featuring fabrics that are breathable and moisture-wicking to keep wearers cool. Suppliers are invited to share top sellers […]

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Stephanie Law Laser Cut Frames
August 20 2019

Framing Your Image: How Stephanie Law Uses Custom Laser Cut Frames To Build An Unmistakable Brand

Lisa Horn Published Articles Customer Profile, Laser Cutting, Ponoko Blog

When you see a piece of art by Stephanie Law, you know it’s exclusively hers. She draws viewers in by interweaving texture, watercolor, gold and silver leaf, and ink. If that weren’t enough, she then intricately layers pieces with resin and adds her signature flair with custom laser cut frames. The result is not only […]

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Promo Industry Firms Gamble Future
August 15 2019

Are Promo Industry Firms So Desperate For Short-Term Gains That They’re Willing To Gamble Their Future?

Lisa Horn Published Articles Brand Safety, Promo Marketing Magazine, Promotional Products, Responsible Sourcing

Every July, Advertising Specialty Institute (ASI) publishes the annual State Of The Industry Report. The 2018 survey results reveal some very interesting and, quite frankly, disturbing facts about the state of product safety in the promotional products industry: It’s almost nonexistent. Let’s look at the numbers. According to the research, suppliers spent the following amounts […]

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Tiny House Design Stencils
July 10 2019

Custom Acrylic Stencils: With Laser Cut Templates, Drafting And Wireframing Become Faster And More Accurate

Lisa Horn Published Articles Customer Profile, Laser Cutting, Ponoko Blog

You may think that stencils are only for arts and crafts projects. Sure, they’re great for crafty applications, but they have a right-and-proper place within the business world, too. To see why, check out this Maker Spotlight on the Ponoko Blog that shows how two companies—BlastPoint Inc. and Tiny House Design—incorporate stencils into their workflow […]

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5 Pillars of Nonprofit Brand Safety
July 8 2019

Five Pillars Of Nonprofit Brand Safety

Lisa Horn Published Articles Brand Safety, Nonprofit PRO Magazine, Promotional Products, Responsible Sourcing

Promotional products are marketing powerhouses, but not all branded merchandise is created equal. For nonprofits, it’s critical that the products used to market and brand organizations are manufactured safely and responsibly. Any kind of mishap would be extremely damaging to nonprofits and organizations with missions to improve the quality of life for a group of […]

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Mark Wilson Word Clock
June 26 2019

Telling Time, Unconventionally: Mark Wilson Explores Making Electronic Clocks With Custom Laser Cut Enclosures

Lisa Horn Published Articles Customer Profile, Laser Cutting, Ponoko Blog

Have you ever wished you could save time in a bottle? Or do you feel like you have too much time on your hands? Time is funny, in a peculiar, fluid way. It flies by as kids grow up but stands still in office staff meetings. Vacations seem too short, workdays too long. However time […]

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Rationalizing Your Way Out of Responsible Promo Sourcing
May 30 2019

Rationalizing Your Way Out Of Responsible Promo Sourcing

Lisa Horn Published Articles Brand Safety, Promo Marketing Magazine, Promotional Products, Responsible Sourcing

Have you ever rationalized your way out of making good choices? Of course! We all have, like eating that cupcake at the company function. (One cupcake can’t hurt, it’s my cheat day!) The little lies we tell ourselves in order to take the easy road may only result in tighter pants after too many cupcakes…or […]

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Promo Buyers Expectations
March 28 2019

Promo Buyers’ Expectations: Can You Meet Their New Demands

Lisa Horn Published Articles Brand Safety, Promo Marketing Magazine, Promotional Products, Responsible Sourcing

Gone are the days that distributors and their end buyers accept a supplier’s word that its products are socially compliant, safe, of high quality and environmentally conscious. Promo buyers are demanding verification throughout the entire supply chain to prove the promotional products they purchase will enhance—and not harm—their brands. In my Promo Marketing article “Promo Buyers’ […]

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Hot Off The Press

  • Making Connections: The More You Know, The More You Care
  • Publicity Opportunity: PPB November 2019
  • Framing Your Image: How Stephanie Law Uses Custom Laser Cut Frames To Build An Unmistakable Brand
  • Are Promo Industry Firms So Desperate For Short-Term Gains That They’re Willing To Gamble Their Future?