Advocap of the Fox Valley (Wisconsin) received more than a thousand items to stock its shelves for the holiday season.

NEENAH, WISCONSIN (December 4, 2008) – Most people go through the day without worrying about eating their next meal. But for more than 36 million people—10.6 percent of all adults and 16.9 percent of all children—hunger is a fact of daily life. And with the state of the economy declining and unemployment rising, these 2007 figures from the U.S. Department of Agriculture will surely go up when 2008 is analyzed.

One criterion for competing in the AIA food drive challenge was creating the best “sculpture” display with the donated products. The “Lambeau Field” design was declared the winner, at the IT department was named champion.

To fight hunger on a local level, Adventures In Advertising put together a food drive benefiting Advocap of the Fox Valley. This nonprofit community action agency serves low-income families in the Fond du Lac, Winnebago and Green Lake counties where there are nearly 25,000 people living in poverty, according to the U.S. Census Bureau and the Food Research and Action Center.

But this wasn’t your average food drive. The two-week donation blitz divided the 65 AIA staffers into teams that competed not only on the amount of food collected but also on the “sculpture” they created with the goods, on which the network of AIA owners voted for their favorite. The IT department was declared the winner—on quantity and creativity.

Additionally, if the goal of 500 donated items was met, the entire staff would be treated to a gourmet breakfast—including made-to-order pancakes, sausages, eggs, fruit, pastries, coffee and juice—served by the AIA management team. More than 1,000 non-perishable food and personal care products were collected, and management donned their aprons on November 5.

Wendy Eiden, AIA human resources manager, commented, “AIA is very community-minded and wanted to help out this organization before the holidays, when its shelves are the emptiest. We are proud that our organization came together so quickly and enthusiastically for this great cause.”

About AIA:

Neenah, Wisconsin-based Adventures in Advertising offers a promotional consulting franchise opportunity for entrepreneurs who want to grow an independent business while being backed by extensive support resources. Founded in 1981, the company began offering franchises in 1994. Today, its network has grown to more than 300 franchised and affiliated promotional consultants that help corporations and businesses develop marketing and advertising programs, select promotional products from top brands and build integrated marketing solutions.

Since 2002, AIA and its owners have been awarded 17 PPAI Pyramid Awards, 11 of which were Gold Pyramids for the outstanding use of promotional products in employee incentives, tradeshows and exhibitions, self-promotion, goodwill, not-for-profit and business-to-business programs. Additionally, AIA is ranked No. 11 on Counselor magazine’s 2008 Top 40 Distributors.

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Media Contact:
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Company Contact:
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