Adventures In Advertising recognize 10 MVP supplier companies and name one as the Save The Day Award recipient.

NEENAH, WISCONSIN (September 28, 2009) – During the 14th annual Adventures In Advertising (AIA) Sales Convention in July, 10 supplier companies were honored as MVPs and one individual received the Save The Day Award. AIA’s Supplier Awards recognize those MVP suppliers who consistently demonstrate their willingness to support AIA owners and sales affiliates through each step of the selling process.


  • Most Innovative and Effective Promotions: Preston, Washington-based SanMar
  • Supplier Excellence: Minnetonka, Minnesota-based PremiumWear, Inc., and Preston, Washington-based SanMar
  • Velocity Awards: Philadelphia, Pennsylvania-based Bodek and Rhodes and Kalamazoo, Michigan-based Edwards Garment Company

Hard Goods

  • Most Innovative and Effective Promotions: New Kensington, Pennsylvania-based Leed’s
  • Supplier Excellence: Indianapolis, Indiana-based The Bentcil Co., Oxnard, California-based ETS Express and New Kensignton, Pennsylvania-based Leed’s
  • Velocity Awards: Union, Illinois-based BAG MAKERS Inc., Seattle, Washington-based iClick and Richmond, British Columbia, Canada-based Kanata Blanket Company

Additionally, Gale Allen, customer service supervisor with Largo, Florida-based Adva-Lite, Inc., received the Save The Day Award for her work in helping an AIA owner who was in a bind because 3,000 stainless steel water bottles were misprinted.

“The water bottles arrived for my client’s tradeshow the day before the event, and the imprint registration was off and unacceptable,” said Beth Brackett, CAS, president of Excelsior, Minnesota-based AIA/Imagewear of Wayzata, Inc. “The water bottles were a crucial element of the event because the tradeshow booth was built around a waterfall theme. The original supplier couldn’t re-run the order quickly enough, but Gale was able to complete the order the same day—including a proof—so that it shipped overnight for Saturday morning delivery. She saved the day, the tradeshow was a success and my clients looked like heroes.”

“Each year, AIA owners cast their votes for the best service and products provided by our suppliers,” said Rebecca Kollmann, MAS, director of business development. “Honoring these recipients is important to the AIA community, as these MVP suppliers are often the unsung heroes when it comes to helping AIA owners exceed their customers’ expectations.”

About AIA:

Neenah, Wisconsin-based Adventures in Advertising offers a promotional consulting opportunity for entrepreneurs who want to grow an independent business while being backed by extensive support resources. Founded in 1981, the company began offering franchises in 1994. Today, its network has grown to more than 300 promotional consultants that help corporations and businesses develop marketing and advertising programs, select promotional products from top brands and build integrated marketing solutions.

Since 2002, AIA and its owners have been awarded 19 PPAI Pyramid Awards, 11 of which were Gold Pyramids for the outstanding use of promotional products in employee incentives, tradeshows and exhibitions, self-promotion, goodwill, not-for-profit, and business-to-business programs. Additionally, AIA is ranked No. 11 on Counselor magazine’s 2008 Top 40 Distributors.

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Media Contact:
Lisa Horn, CAS

Company Contact:
Rebecca Kollmann, MAS