The Grand Geneva Resort in Lake Geneva, Wisconsin, hosts the 14th annual Adventures in Advertising event on July 22-24.

NEENAH, WISCONSIN (July 9, 2009) – The beauty of Lake Geneva is the backdrop for Adventures in Advertising’s 14th Annual Sales Convention scheduled July 22-24 at the Grand Geneva Resort in Lake Geneva, Wisconsin. Themed “Elements For Success,” this year’s convention brings together professionals, strategies, tools and tactics—all elements for success—in a two-and-one-half day format that features education workshops, a supplier tradeshow, business updates, systems training, a fashion show, awards dinner and entertainment.

Education is always emphasized during the convention, and this year is no exception. Sessions such as “Referral Power: Creating Sales Through PWWR Referral Generation System” and “Brand YOU: Self-Promote With Memorable Results” are just two of the 12 education sessions eligible for MAS/CAS credit.

This year’s event also includes something new: Supplier Speed Learning Sessions. In this two-hour program, attendees will meet with 14 suppliers to learn product benefits and applications as well as see case histories in action.

Attendees will also be able to spend more time with suppliers during the annual Supplier Show on July 23 from noon – 5:30 pm. This private tradeshow and reception will feature more than 100 of AIA’s MVP suppliers.

And for those who’d like even more in-depth training from suppliers, Sanford Business-to-Business and Jaffa are doing tours of their respective factories in nearby Janesville, Wisconsin, on July 21 prior to the convention.

In addition to business updates that keep all AIA owners and affiliates informed about the latest corporate news, the convention also includes training on the SOAR marketing and sales system as well as the ISIS streamlined order processing system, the two new proprietary business operating systems introduced by AIA in 2009.

This year’s event also features the fourth annual fashion show, complete with AIA owners modeling apparel and accessories. This highly popular component of the convention always has a surprise music theme. And best of all, AIA owners get to take home all of the products modeled for use as samples during upcoming sales calls.

The awards reception and dinner is also one of the highlights of the convention. Owners, suppliers and staff are recognized in 15 categories, including the Multimillion Dollar Summit, Million Dollar Circle of Excellence, Heavy Hitter, Velocity and President’s Club awards.

While the post-award evening’s entertainment is strictly under wraps, attendees will be treated to a supersensory experience with surprising revelations, especially about themselves and their colleagues.

The annual convention concludes on Friday, July 24, with a luncheon honoring all attendees and a closing session to wrap up everything learned and experienced in the previous days.

“In challenging times like these, we feel it is especially important to come together as a community of professionals and exchange ideas on what is currently working best, see the latest innovations from the industry’s top suppliers, and better understand the cutting edge ISIS and SOAR resources we have created for our owners,” said David Woods, MAS, AIA CEO and president. “Staying up-to-date is essential not only for weathering the current economic climate but also coming out of it even stronger than before.”

About AIA:

Neenah, Wisconsin-based Adventures in Advertising offers a promotional consulting opportunity for entrepreneurs who want to grow an independent business while being backed by extensive support resources. Founded in 1981, the company began offering franchises in 1994. Today, its network has grown to more than 300 promotional consultants that help corporations and businesses develop marketing and advertising programs, select promotional products from top brands and build integrated marketing solutions.

Since 2002, AIA and its owners have been awarded 19 PPAI Pyramid Awards, 11 of which were Gold Pyramids for the outstanding use of promotional products in employee incentives, tradeshows and exhibitions, self-promotion, goodwill, not-for-profit, and business-to-business programs. Additionally, AIA is ranked No. 11 on Counselor magazine’s 2008 Top 40 Distributors.

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Media Contact:
Lisa Horn, CAS

Company Contact:
Rebecca Kollmann, MAS