AIA/AdsUp and AIA/C’est Bon Creations, LLC are the newest Adventures In Advertising franchisees.

NEENAH, WISCONSIN (July 2, 2009) – Adventures in Advertising (AIA) has added two new owners to its network: Cathey Cort, owner of Placerville, California-based AIA/AdsUp, and Nancy Varner, owner of Seattle, Washington-based AIA/C’est Bon Creations, LLC.

Cort has been in the promotional product industry for more than five years, and as owner of AIA/AdsUp, she offers graphic design, copywriting, press release writing and submission, and marketing collateral creation services to complement her promotional products offerings.

Prior to entering the promotional products industry, Cort put her B.A. in photojournalism from San Jose State University to work and founded The Picture People, Inc, a photography studio and wholesale lab based in the San Francisco Bay/Silicon Valley area, where she served as President, followed by a tenure as a publishers representative for Minneapolis, Minnesota-based Jostens, a leader in the recognition industry.

Cort is an active member in a number of organizations including Promotional Marketing Association of Northern California (PMANC), the El Dorado County and El Dorado Hills Chambers of Commerce, and the El Dorado Arts Council. She is also a former board member of the Marble Valley Regional Center for the Arts and Soroptimist International. In 2008, she received the El Dorado County Home-Based Business of the Year Award, presented by Ted Gaines of the State Assembly the and El Dorado County Chamber of Commerce.

Varner joined the promotional products industry in Seattle, Washington 23 years ago after seeing a logoed ice cream scoop and “thought it would be fun to sell different promotional products.” Today, Varner’s AIA/C’est Bon Creations, LLC continues to specialize in promotional products while featuring in-house graphic design, web stores and fulfillment.

During her industry tenure, she has worked at Brown and Bigelow, AIA in the early days before franchises existed, Custom Embroidery and Promotions, eCompany Store and The Farwest Group.

A past member of Rotary, Varner is currently a member of National Association of Professional Women.

About AIA:

Neenah, Wisconsin-based Adventures in Advertising offers a promotional consulting franchise opportunity for entrepreneurs who want to grow an independent business while being backed by extensive support resources. Founded in 1981, the company began offering franchises in 1994. Today, its network has grown to more than 300 franchised and affiliated promotional consultants that help corporations and businesses develop marketing and advertising programs, select promotional products from top brands and build integrated marketing solutions.

Since 2002, AIA and its owners have been awarded 19 PPAI Pyramid Awards, 11 of which were Gold Pyramids for the outstanding use of promotional products in employee incentives, tradeshows and exhibitions, self-promotion, goodwill, not-for-profit, and business-to-business programs. Additionally, AIA is ranked No. 11 on Counselor magazine’s 2008 Top 40 Distributors.

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Media Contact:
Lisa Horn, CAS

Company Contact:
Rebecca Kollmann, MAS