AIA/BrandLure, Inc. is the latest Adventures In Advertising franchisee.

NEENAH, WISCONSIN (April 27, 2009) – Adventures in Advertising (AIA) has added a new owner to its network: Sterling Heights, Michigan-based AIA/BrandLure, Inc. Joann Lademan handles the sales, sourcing and daily operations while her husband Paul is responsible for the financial and marketing aspects of the business.

Prior to joining AIA, Joann spent 17 years in recruiting and human resources. Most recently, she was a direct hire recruiter at W3R Consulting, where she was responsible for creative sourcing, networking and cold calling to find A+ candidates nationwide.

In addition to working together with Joann, Paul will continue his position of director of e-solutions for BBDO Detroit. He has a bachelors degree from Oakland University.

The Lademans are also active volunteers within their community, giving time to Scouts, their child’s school and their church.

“Paul and I have both used promotional products throughout the years in both of our careers and we enjoy working with people to help them achieve their business goals, so becoming an AIA franchise owner makes sense for us in a number of ways,” Joann says. “We are excited to join this fun industry that has sustained continued growth throughout the years.”

About AIA:

Neenah, Wisconsin-based Adventures in Advertising offers a promotional consulting franchise opportunity for entrepreneurs who want to grow an independent business while being backed by extensive support resources. Founded in 1981, the company began offering franchises in 1994. Today, its network has grown to more than 300 franchised and affiliated promotional consultants that help corporations and businesses develop marketing and advertising programs, select promotional products from top brands and build integrated marketing solutions.

Since 2002, AIA and its owners have been awarded 19 PPAI Pyramid Awards, 11 of which were Gold Pyramids for the outstanding use of promotional products in employee incentives, tradeshows and exhibitions, self-promotion, goodwill, not-for-profit, and business-to-business programs. Additionally, AIA is ranked No. 11 on Counselor magazine’s 2008 Top 40 Distributors.

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Media Contact:
Lisa Horn, CAS

Company Contact:
Rebecca Kollmann, MAS