The educational content is designed to help readers make even more informed decisions about their marketing strategy and strengthen the company’s relationship with its customers as a trusted advisor.

WEST BLOOMFIELD, MICHIGAN (November 11, 2011) – It’s no secret that promotional products are a useful and cost-effective way to gain awareness, build brands and ultimately grow businesses. While there’s no shortage of people willing to sell logoed merchandise, there is a vast difference in order takers and true promotional consultants.

To enhance the company’s service offerings, The Apartment Boutique has launched The Apartment Boutique Blog, an educational portal that provides informative content on promotional marketing and branded merchandise as well as relevant research findings and business marketing and branding articles specifically targeted to the multi-family market.

After a soft launch earlier this spring, The Apartment Boutique Blog has grown into a robust collection of editorial-quality content that will educate property mangers and marketers in not only why promotional marketing is effective but also how to successfully incorporate branded merchandise into their community’s comprehensive marketing plans.

Each month begins with a featured product of the month where the company shares not only why the product is hot and what makes it special but also how to use it in real-world marketing situations. Items featured have included Ful backpacks, trendy travel tumblers and pet emergency rescue window decals, to name a few.

The second week of the month features a research story that demonstrates the power of promotional products by the numbers. The third week’s feature post is an in-depth how-to such as “5 Must-Haves For Your Next Tradeshow Exhibition,” “3 Reasons Why Writing Instruments Should Be Part Of Your Marketing Plan” and “7 Tips To Reward & Recognize Outstanding Performance Without Breaking The Bank.” The final monthly post delves into current marketing and branding issues, such as experiential marketing.

“We position ourselves as a marketing brain trust to our clients, and creating The Apartment Boutique Blog gives multi-family professionals yet another way to tap into our expertise,” said Valerie Hayman Sklar, owner of Corporate Specialties. “The goal with the blog is to create a well-rounded library of articles that will help our individual apartment communities as well as parent property management firms market themselves better and smarter. The structured editorial calendar enables our audience to know what kinds of information to expect, and publishing weekly content allows us to be in regular contact with our customers and always be top-of-mind.”

Hayman Sklar has vast experience in working with apartment communities and property management companies, and The Apartment Boutique Blog showcases the company’s unique perspective to this market. “Promotional products can be used in so many creative ways to build the community brand, boost prospective resident traffic, grow referrals and increase retention,” she said. “This blog’s targeted content is a valuable resource for busy multi-family professionals who need to increase the visibility of their properties.”

Whether the audience is a large property management firm looking for innovative ways to brand its business or individual apartment communities looking for marketing support from someone who understands their respective industries, Hayman Sklar hopes the blog becomes an oft-visited and well-used resource.

“So much goes into designing comprehensive marketing programs from inception through execution, much more than can possibly be covered in a typical sales call,” says Hayman Sklar. “We hope that providing this valuable educational content will help our customers make even more informed decisions about their marketing strategy and strengthen our relationship with them as a trusted advisor.”

About The Apartment Boutique:

Founded by Valerie Hayman Sklar in 1997, The Apartment Boutique, powered by Corporate Specialties, has been developing comprehensive marketing programs that incorporate promotional products that not only delight target audiences but also get results—from resident appreciation campaigns, employee uniform and name badge programs, and move-in gifts to curb appeal programs and community outreach campaigns.

As a promotional marketing brain trust, The Apartment Boutique has become the go-to resource for corporate property management firms, apartment managers, leasing agents, maintenance companies, corporate marketers and HR pros who need distinctive, memorable merchandise programs—not promotional clutter.

An affiliate with AIA, the 10th largest promotional products distributorship, Corporate Specialties has received the 2013 AIA Velocity Award that recognizes fastest growing companies as well as the 2010 and 2011 AIA Advee Award – Best Self Promotion that honors creative use of promotional products.

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Media Contact:
Lisa Horn, CAS

Company Contact:
Valerie Hayman Sklar