Ken Penner Sales and The Richfield Agency join Media 1 Marketing and Platine Marketing to complete the company’s sales force in Canada.

SPARKS, NEVADA (October 11, 2010) – Castelli North America has hired Ken Penner Sales to represent the company in Manitoba and Saskatchewan as well as the Lakehead area of Ontario, and The Richfield Agency has been selected to serve Alberta and British Columbia. They join long-time reps Media 1 Marketing for Ontario and Quebec and Platine Marketing for Quebec to complete the company’s Canadian-based sales force.

Working with Castelli’s Canadian Sales Director Sarkis Barkanian and Canadian Customer Service Rep Eileen Martin, the multi-line reps support Castelli’s entire line—including 130 new products—by providing spec and virtual samples, co-op and online program options, artwork services, and sales and marketing support.

“Ken Penner Sales has been a respected agency in the promotional products industry for more than 23 years, and Colin and Lonnie Kirkwood, the professional and dynamic husband and wife team from The Richfield Agency, have more than 30 years of industry experience,” said Missy Kilpatrick, CAS, Castelli North America executive vice president. “Adding more than 50 years combined experience to our already accomplished sales team provides Canadian distributors with even more talent, tools and value when selling the Castelli line.”

The Canadian sales team can be reach at:

  • Ken Penner Sales, Manitoba, Saskatchewan and the Lakehead area of Ontario

Ken Penner, 204-415-6208,

  • The Richfield Agency, Alberta and British Columbia

Colin and Lonnie Kirkwood, 604-536-3500,

  • Media 1 Marketing, Ontario and Quebec

Danielle Bourboin Spraggs, 905-366-0033,

  • Platine Marketing, Quebec

Marie-Josée “MJ” Morneau, 514-680-8700,

  • Canadian Sales Director

Sarkis Barkanian, 647-409-2332,

  • Canadian Customer Service

Eileen Martin, 866-306-4066,

About Castelli North America, Inc.:

For more than 10 years, Castelli North America, Inc. has been manufacturing sophisticated and stylish appointment books, planners, journals, notebooks, padfolios and related accessories for the North American promotional products and retail marketplaces. Its 40,000 square-foot Sparks, Nevada-based facility houses sales and sales service, warehousing, distribution, customization and fulfillment.

Castelli North America, Inc. is a privately held corporation and division of Bergamo, Italy-based Lediberg S.p.A., which was founded in 1965 by Lindo and Maria Castelli. Today, the Lediberg Group’s subsidiaries produce more than 100 million diaries per year worldwide.

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Media Contact:
Lisa Horn, CAS

Company Contact:
Missy Kilpatrick, CAS