Twenty-five year industry veteran Patricia Fiorina joins the company as a sales representative.

SPARKS, NEVADA (September 30, 2010) – Castelli North America has hired Patricia Fiorina as a sales representative, where she is responsible for maintaining repeat business as well as identifying new business.

Most recently, Fiorina has been the national sales manager for New England Calendar & Novelty Company and the regional manager for Johnson Diaries Limited. But she gained most of her industry experience at MeadWestvaco/Keith Clark, where she began as a customer service manager before being promoted to regional account executive, a position she held for nearly 10 years.

“During the years Castelli had a partnership with MeadWestvaco, Pat was instrumental in selling our products,” said Missy Kilpatrick, CAS, Castelli North America executive vice president. “She is one of the few salespeople that knows the Castelli line inside and out. Now that she in on our team, our position in the market is genuinely strengthened.”

Reach Fiorina at 607-988-7410 and 607-760-2448 or 

About Castelli North America, Inc.:

For more than 10 years, Castelli North America, Inc. has been manufacturing sophisticated and stylish appointment books, planners, journals, notebooks, padfolios and related accessories for the North American promotional products and retail marketplaces. Its 40,000 square-foot Sparks, Nevada-based facility houses sales and sales service, warehousing, distribution, customization and fulfillment.

Castelli North America, Inc. is a privately held corporation and division of Bergamo, Italy-based Lediberg S.p.A., which was founded in 1965 by Lindo and Maria Castelli. Today, the Lediberg Group’s subsidiaries produce more than 100 million diaries per year worldwide.

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Media Contact:
Lisa Horn, CAS

Company Contact:
Missy Kilpatrick, CAS