CORPORATE SPECIALTIES LAUNCHES BLOG SERIES
The educational content is designed to help customers make even more informed decisions about their marketing strategy and strengthen the company’s relationship with them as a trusted advisor.
WEST BLOOMFIELD, MICHIGAN (November 11, 2011) – It’s no secret that promotional products are a useful and cost-effective way to gain awareness, build brands and ultimately grow businesses. While there’s no shortage of people willing to sell logoed merchandise, there is a vast difference in order takers and true promotional consultants.
To enhance the company’s service offerings, Corporate Specialties has launched the Corporate Specialties Blog, an educational portal that provides informative content on promotional marketing and branded merchandise as well as relevant research findings and business marketing and branding articles.
After a soft launch earlier this spring, the Corporate Specialties Blog has grown into a robust collection of editorial-quality content that will educate marketers in not only why promotional marketing is effective but also how to successfully incorporate branded merchandise into their comprehensive marketing plans.
Each month begins with a featured product of the month where the company shares not only why the product is hot and what makes it special but also how to use it in real-world marketing situations. Items featured have included Ful backpacks, trendy travel tumblers and pet emergency rescue window decals, to name a few.
The second week of the month features a research story that demonstrates the power of promotional products by the numbers. The third week’s feature post is an in-depth how-to such as “5 Must-Haves For Your Next Tradeshow Exhibition,” “3 Reasons Why Writing Instruments Should Be Part Of Your Marketing Plan” and “7 Tips To Reward & Recognize Outstanding Performance Without Breaking The Bank.” The final monthly post delves into current marketing and branding issues, such as experiential marketing.
“We position ourselves as a marketing brain trust to our clients, and creating CorpSpecBlog.com gives end buyers yet another way to tap into our expertise,” said Valerie Hayman Sklar, owner of Corporate Specialties. “The goal with the blog is to create a well-rounded library of articles that will help our customers market themselves better and smarter. The structured editorial calendar enables our audience to know what kinds of information to expect, and publishing weekly content allows us to be in regular contact with buyers and always be top-of-mind.”
In addition to its corporate business, Corporate Specialties specializes in a unique market—apartment/property management—and has also created a companion blog that specifically addresses the unique needs of these audiences.
Hayman Sklar has vast experience in working with apartment communities and property management companies, and The Apartment Boutique Blog showcases the company’s unique perspective to this market. “Promotional products can be used in so many creative ways to build the community brand, boost prospective resident traffic, grow referrals and increase retention,” she said. “This blog’s targeted content is a valuable resource for community managers who need to increase the visibility of their properties.” Visit the site at http://theapartmentboutique.com/blog.
Whether the audience is a large corporation or small local firm looking for innovative ways to brand its business or readers are from apartment communities looking for marketing support from someone who understands their respective industries, Hayman Sklar hopes these blogs become an oft-visited and well-used resource.
“So much goes into designing comprehensive marketing programs from inception through execution, much more than can possibly be covered in a typical sales call,” says Hayman Sklar. “We hope that providing this valuable educational content will help our customers make even more informed decisions about their marketing strategy and strengthen our relationship with them as a trusted advisor.”
About Corporate Specialties:
Founded by Valerie Hayman Sklar in 1997, Corporate Specialties has been developing comprehensive marketing programs that incorporate promotional products that not only delight target audiences but also get results—from customer loyalty programs and tradeshow campaigns to employee incentives and business gifts.
As a promotional marketing brain trust, Corporate Specialties has become the go-to resource for business owners, corporate marketers, meeting and event planners, and HR pros who need distinctive, memorable merchandise programs—not promotional clutter.
An affiliate with AIA, the 10th largest promotional products distributorship, Corporate Specialties has received the 2013 AIA Velocity Award that recognizes fastest growing companies as well as the 2010 and 2011 AIA Advee Award – Best Self Promotion that honors creative use of promotional products.
Lisa Horn, CAS
Valerie Hayman Sklar