QCA LAUNCHES NEW PARTICIPATION MODEL
New Plan Expands Engagement With Distributors And End Buyers
CHICAGO, ILLINOIS (January 14, 2019) – Quality Certification Alliance (QCA), the promotional product industry’s only independent, non-governmental accreditation organization dedicated to helping companies provide safe and responsibly sourced products, launched a restructured participation model and fee structure that is more engaging and inclusive with distributors and end-buyers.
While the organization’s overall mission and standards remain the same, this broader structure will give more companies the resources they need to meet buyers’ demands for brand safety, social responsibility and sustainability. “We realized there is considerable opportunity for brand safety to have greater relevance and meet buyer demands through expanded participation on both the supplier and distributor sides,” said Tim Brown, MAS, QCA’s executive director of operations.
The new participation model consists of four categories: End-Buyer Supporters, Distributor Advocates, Certified Distributors and Decorators, and Accredited Suppliers. The inclusion of direct end-buyer engagement will allow for organizations of all sizes to publicly communicate their expectations to our industry. By becoming a part of QCA, these organizations will be making a commitment to supporting QCA’s mission to protect and grow brands through the highest level of verifiable compliance requirements in the industry.
QCA has created a fee structure that requires a modest investment from its new group of distributor advocates that will symbolize their commitment to responsible sourcing and send a clear message to industry suppliers about their expectations for transparency and accountability.
Under the new structure, distributors are empowered to collectively have a greater say in their supplier expectations for brand safety and responsible sourcing. Currently, small distributors lack the voice to push suppliers to go above and beyond. But the new participation model allows a greater number of smaller distributors to collectively have a voice while at the same time enabling distributors and decorators of all sizes to be held to a higher standard through more accountability via certification.
“For suppliers to have a robust compliance program, certain costs are simply a part of the deal regardless of if they work with an organization or go it alone,” Brown said. “Realizing this, QCA is working with distributor advocates to help lessen the burden on suppliers. The result is a robust program that not only meets the industry and end-buyer demands but also is affordable and attainable. Getting involved will have more to do with a willingness to do what is right rather than a cost to participate.”
“For us to live out our mission and values, it’s essential that we adapt. That’s what this new participation model is all about,” Brown said. “Through this revised structure, QCA can engage a greater diversity and variety of voices in the conversation around brand safety and corporate social responsibility. We can assist our trade association and industry compliance leaders in protecting and growing the industry.”
For specifics about how the revised structure will work, click here.
Quality Certification Alliance is an independent, accreditation organization whose mission is to elevate the standards by which industry firms that import and/or manufacture promotional products provide consistently safe, high-quality, socially compliant and environmentally conscientious merchandise. QCA Accreditation is granted to companies who complete an independent third-party audit and comply with stringent standards, which are based upon a combination of state and national laws, international standards and industry-accepted best practices that are recognized for their strength and effectiveness.
QCA was formed in July 2008 when a group of industry thought leaders met to address the safety, compliance and social responsibility needs of the promotional products industry. By providing the tools required to help companies within the industry, Quality Certification Alliance put the necessary processes in place to deliver consistently safe and ethically produced merchandise with an eye on corporate and social responsibility.
Tim Brown, MAS is QCA’s executive director – operations. D E (Denise) Fenton serves as executive director – compliance.
For more information about QCA Accreditation and to inquire about the process and benefits received, e-mail firstname.lastname@example.org.
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Tim Brown, MAS