After nearly three years to complete the process, the company’s proprietary catalog management system is protected by the United States Patent and Trademark Office.

BOULDER, COLORADO (April 22, 2013) – ZOOMcatalog, an aggregated internet based portal for digital catalogs in the promotional products industry, has received United States Patent 8,407,197 B2 for a system and method to research documents in online libraries. The process was completed nearly three years after application for the patent was submitted to the United States Patent and Trademark Office (USPTO) in 2010.

This patent was written to protect the company’s proprietary catalog management system including ZOOMcatalog.com and ZOOMcustom.com, both of which significantly reduce printing and mailing costs associated with traditional catalogs. For ZOOMcatalog.com, the patent addresses storing, searching and distributing digital catalogs by product category, theme and keyword—including product type, item number, supplier name as well as line and brand names. For ZOOMcustom.com, the patent covers the ability for distributors to personalize digital catalogs instantaneously and on-demand from participating suppliers catalogs. Complete details of the patent can be found at http://www.google.com/patents/US8407197.

The time to complete the patenting process varies, depending on the technical field of the invention and the workload of the USPTO. In general, it takes a number of years for the examination and to obtain final deliberation for an application, although in the area of technology the process can take considerably longer. During the entire patent prosecution process, which ZOOMcatalog filed in 2010, the invention as contained within the application was considered “patent pending.” On March 26, 2013, the application was approved and ZOOMcatalog was awarded a patent for its innovative catalog management system.

ZOOMcatalog President Noleen Zasman, like many entrepreneurs, came up with the company’s concept out of necessity. As a veteran promotional products distributor, she was frustrated with the time-consuming and laborious process of not only finding promotional products of interest for her clients but also keeping and storing up-to-date catalogs from all her suppliers. This process was difficult and inefficient, slowed down the sales cycle, and made finding new, creative and cost-effective ideas difficult. Zasman knew she wasn’t the only one who felt this way, so she began developing a solution.

“We put a team together with a unique combination of skills that comprised how catalogs work in the promotional products industry, knowledge of how startup companies operate and a deep experience in managing large digital media libraries gained through working with a Stephen Spielberg foundation,” said Zasman. “We also understood how to streamline workflows through our effort in automating digital TV broadcast stations at Channel 9 in New York and combined this with a vast array of applications involving rich digital media (i.e. media containing data, images, video and audio). By applying these principles, we were able to create the concepts to manage industry specific catalogs in the cloud and then design the systems. Once we transitioned these concepts into a successful catalog cloud management system and service, we realized that not only had we truly invented a unique product but we also successfully implemented these innovations and developments—and we began the process to obtain the patent to protect our intellectual property.”

About ZOOMcatalog LLC:

Based in Boulder, Colorado, ZOOMcatalog™ is the first and only fully searchable online library of digitized supplier catalogs, created to benefit suppliers, distributors and end-users by reducing the time, cost and environmental impact associated with the industry’s print catalog practices. www.ZOOMcatalog.com is open to everyone and is free to search, browse and share.

Much more than just a digital catalog company, ZOOMcatalog focuses on search and distribution to increase exposure and usage of supplier digital catalogs. All ZOOMcatalogs are end-user safe and completely searchable by keyword, category, theme, supplier/company name and line name—making product research faster and easier than ever before.

Additionally, ZOOMcatalog recently launched ZOOMcustom, a free program that allows distributors to personalize online supplier catalogs with their own logo and contact information.

To stay up-to-date on all ZOOMcatalog news, become a ZOOMcatalog fan on Facebook and follow @ZOOMcatalog and @ZOOMcatalog_Bry on Twitter.

For more information or to schedule a demo, visit www.zoomcatalog.com, e-mail mail@zoomcatalog.com or call 877-966-6228.


Media Contact:
Lisa Horn, CAS

Company Contact:
Bryony Zasman