Gone are the days that distributors and their end buyers accept a supplier’s word that its products are socially compliant, safe, of high quality and environmentally conscious. Promo buyers are demanding verification throughout the entire supply chain to prove the promotional products they purchase will enhance—and not harm—their brands.
In my Promo Marketing article “Promo Buyers’ Expectations: Can You Meet Their New Demands?,” I talk about understanding your responsibilities and how to prepare yourself to meet buyer demands for brand safety.
Don’t miss it. Read the story here.