Have you ever rationalized your way out of making good choices? Of course! We all have, like eating that cupcake at the company function. (One cupcake can’t hurt, it’s my cheat day!)
The little lies we tell ourselves in order to take the easy road may only result in tighter pants after too many cupcakes…or there could be more serious consequences—such as when we try to rationalize our way out of providing safe and responsibly sourced promotional products.
To justify taking the easy way out and not having the harder, more educational conversations with customers, both suppliers and distributors tell themselves all kinds of lies: “My customers aren’t asking for it,” “My competitors aren’t doing it,” “It’s too expensive” and “No one has been caught.” What they may not realize is that these lies are costing them business.
In my Promo Marketing Magazine article “Rationalizing Your Way Out Of Responsible Promo Sourcing,” I get real and debunk each one of these excuses. It may make you a bit uncomfortable, and that’s ok. A little tough love never hurt anyone.
And if you have been guilty of telling yourself lies about the need for accountability when it comes to product safety and responsible sourcing, now’s your chance to take responsibility and change your actions. Your business—and the promotional products industry as a whole—will be better for it.
Wake up, smell the coffee (get a cupcake?) and read the article here.