Work With Me Putting Words To Work For You
Is your content going in the right direction? Are you sure?
Marketing messages try to boost brand awareness. Sales messages try to entice customers to buy. And PR messages try to shape company perceptions in a positive way.
It’s an equilateral triangle—with your target audience in the middle. Some messages may hit the mark. Others may miss. And oftentimes there are mixed signals based on when the content originated.
The Problem: All of these messages have one thing in common. They are crafted around what you want to say…not what your customers what to hear.
Think about it.
Instead of thinking like a marketer or a salesperson or a publicist, think like a journalist.
It’s a subtle difference but absolutely essential if you want your content to connect with the audience.
And that’s my goal. Whether I’m kicking butt on press releases and media relations or writing, editing and managing content for websites, blogs, newsletters, emails, social networking sites, catalogs, marketing collateral, white papers and articles, I want to give meaningful and authentic information to a targeted audience.
Everyone loves a good story. And blogging can tell your brand story in a way few other mediums can. These stories can showcase your expertise and differentiate you in a crowded marketplace. Since you become the publisher, no media outlet is required. But thinking like a journalist remains a must, and there’s where I come in.
Copywriting & Editing
Case histories. Corporate and professionals bios. Emails. Social Media. There are any number of ways you may need to communicate with your customers, prospects, employees or the media. Whether you need content from scratch or are just looking for an edit or critique of existing material, that’s cool. I have a red pen…and I’m not afraid to use it.
The foundational document for corporate messaging, the press release is the official gathering of the facts when you have corporate news to share. A little fact party! From there, just about any other type of content—from formal reports to conversational blog and social media posts—can be also written to communicate with your various audiences beyond the media.
Open any publication and each will be filled with articles where subject matter experts are quoted within features stories or have written their own bylined columns. How do you become the go-to expert for your favorite publications? With a little help from a media matchmaker like me pitching story ideas and interview options to the media on your behalf.